Spring is here, and I’ m leaving

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From July 2012 to May 2013, it was a year of imagery, it was a year of ceremonies, of formal remembrances. Perhaps, this is the most memorable of my life for one year, because there are too many things happened, and a lot of people known. Last summer I came to Cardiff, to begin with my master degree, this summer I will graduate from Cardiff University. But what I harvest is not only the degree of master, but also good tutors, learning skill, cooking, travel experience,and my best friends. After graduation, we will greets the new section of lives, we will go to different places, but we are friends forever and we will bless others. 

I can clearly remember the fist time of handing in papers, first time of group meeting, first time of receiving feedback from tutor, first time to night clubs, go hiking with my group mates, celebrate friends’ birthdays, type more than one thousand words within one night. All these memories I will keep in mind. Last day, I see one friend off, when we thronged on the platform, laughing and crying memories came flooding back. On the way back home, I happened to see some beautiful flowers bloom, I know spring is here and Cardiff is really a nice place, I love Cardiff. 




Tea culture

“There are few hours in life more agreeable than the hourdedicated to the ceremony known as afternoon tea.”
                                                                            ————Henry James

A common culture between China and the UK is drinking tea. Being an old and traditional beverage, tea was first grown in China and then spread to other countries and has always been liked by people all over the world. A common Chinese saying runs, “When we get up in the morning, the first things we should get ready are firewood, rice, edible oil, salt, soy, vinegar and tea,” which demonstrates tea is a necessity of life in China.

Chinese tea drinking customs:

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The Chinese people, in their drinking of tea, place much significance on the act of “savoring.” “Savoring tea” is not only a way to discern good tea from mediocre tea, but also how people take delight in their reverie and in tea-drinking itself. Snatching a bit of leisure from a busy schedule, making a kettle of strong tea, securing a serene space, and serving and drinking tea by yourself can help banish fatigue and frustration, improve your thinkingability and inspire you with enthusiasm. Whenever guests visit, it is necessary to make and serve tea to them. Before serving tea, you may ask them for their preferences as to what kind of tea they fancy and serve them the tea in the most appropriate teacups. In the course of serving tea, the host should take careful note of how much water is remaining in the cups and in the kettle. Usually, if the tea is made in a teacup, boiling water should be added after half of the cup has been consumed; and thus the cup is kept filled so that the tea retains the same bouquet and remains pleasantly warm throughout the entire course of tea-drinking. Snacks, sweets and other dishes may be served at tea time to complement the fragrance of the tea and to allay one’s hunger.(http://news.t0001.com/2010/0927/article_114419.html)

British tea drinking customs:

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Afternoon tea: this is the one that comes to mind when people think of British tea ceremonies. Anna, the 7th Duchess of Bedford is often credited with the invention of the tradition of afternoon tea in the early 1840’s.  (http://www.theballantynehotel.com/documents/2012AfternoonTeaMenu_010.pdf ) In those days only the wealthy could afford to buy tea. They would invite guests to their houses and the tea-drinking ceremony would begin.  An English-style afternoon tea is traditionally served between 2 p.m. and 4 p.m. and typically lasts about one and a half to two hours. Traditional afternoon tea consists of a selection of dainty sandwiches (including thinly sliced cucumber sandwiches), scones served with clotted cream and preserves. (http://www.tea.co.uk/)

Generally speaking, both Chinese and British tea culture were initiated in high social class and filtered into the daily life of people of all social ranks and classes. Both Chinese and Britons consider tea a traditional and natural beverage that could bring them relaxation and enjoyment and like to drink tea at parties and feasts.

Do you want to try a cup of Chinese tea in Chinese style in the afternoon next time?

Knowledge of Image Right for PR people


Why I think image right is so important for PR people or journalists?

There are two reasons: the first is because in some instances we will own the image right on our own work; the second is we will often want to quote other people’s words or use other’s images during our work, and we need to know how far the law allows we to do this.

What is Image Rights?

An image right is the right to control the commercial use of a person’s identity and distinctive images, expressions, characteristics or attributes associated with that person (sometimes referred to, as in the USA, as a right of publicity). http://www.mourantozannes.com/media/547072/innovative_new_image_rights_legislation_in_guernsey.pdf

Different types of imagery

Q: Can I use royalty-free images for free?

A: No. Royalty-free means that once a license fee is paid, the images may be used many times without paying additional fees, but the initial license is necessary to protect yourself and your clients. When you license a royalty-free image, you can use it in nearly any application, for as long as you like, according to your license agreement (although some kinds of uses do require an extended license). The cost is often based on file size, the number of permitted users as well as other factors. http://www.stockphotorights.com/faq/

Q: Surely no-one will be able to find one image in the whole of the internet?

A: New technology now enables copyright owners to identify unlicensed imagery and act to protect their rights. Imagery is ‘fingerprinted’ so that it can be tracked and found in use, even if it has been modified, recreated or if only part of the image has been used. The image is then flagged up to the copyright owner so that they can check if the correct license is held.

Q: I’m using an image I found through a Google Image search. If it’s on the internet, doesn’t that mean it’s free?

A: No. Just because an image is on the internet, it doesn’t mean the image is free to use. You may still need the correct license to use it. There is a difference between an image being online and an image being “in the public domain” (the term given to content that is not owned or controlled by anyone).  http://www.stockphotorights.com/faq/

Q: I’m just a blogger and my site is non-commercial. Can I use images for free?

A: In most cases, no. Unless your use is specifically permitted by copyright law, all the images on your website must be properly licensed, regardless of the nature of your site. You can, however, license very inexpensive images from many imagery providers that are perfect for web use and will be properly licensed.

Q: Are there any downsides to using free images?

A: The quality of these images can be lower than paid-for images. The better quality free images can also be over-used, and their effectiveness may be diluted the more times you see an image appearing in different places. Suppliers of free images are also unlikely to have inspection processes in place, which in turn can increase the likelihood of a dispute arising.

Q: My boss has asked me to find some images for an internal presentation. Do I still need to pay for them?

A: Yes, in most circumstances. You will still need to pay for the image and license it for commercial use. There are various sources of free images and clip art that you can use, but these images must normally still be accompanied by a license or permission from the copyright holder.

Q: What’s the difference between “personal use” and “commercial use”?

A: Personal use may be commonly defined as use that is not for commercial gain. Examples of personal use (or non-commercial use) might include social newsletters or wedding announcements.  Commercial use may be commonly defined as use that is intended for commercial, promotional, endorsement, advertising or merchandising purposes. Examples of commercial use could include a branded company website, brochure, advert, presentation or product.  http://www.stockphotorights.com/faq/

Q: Can I take photographs of private property that I intend to use for profit-making commercial gain?

Unless you have gained entry illegally. You may need permission from the property owners if you intend to use the image to endorse a product. Many institutions such as the National Trust, English Heritage, Disneyland and Graceland that allow ticketed access to the public, make it a condition of entry that photographs may be taken, but may not be used for commercial gain of any kind.   http://www.lfph.org/photographers-rights-in-the-uk

By understanding these regimes, as a PR, we should pay more attention during our work. Common sense and knowledge are the best friends. Avoid taking photographs of children without consent, exercise caution and empathy when photographing victims in traumatic situations and be prepared to be questioned if photographing sensitive buildings such as government premises, banks and embassies. Currently, there is a perfect image protection in the UK, this page can clear up some confusion with the essential information, answers to important questions and useful resources. Do you agree? 🙂

The table manners in China

As we all know, different countries have different table manners. Today, I’d like to introduce something about Chinese table manners.

In China, as with any culture, there are rules and customs that surround what is appropriate and what is not when dining, whether it is in a restaurant or in someone’s home. Learning the appropriate way to act and what to say will not only help you feel like a native, but will also make those around you more comfortable, and able to focus on you, instead of your interesting eating habits. The customs surrounding Chinese tables’ manners is ingrained with tradition, and some rules are not to be broken. Failing to understand and follow all of the rules could result in offending the chef and ending the night in an unfavorable way.


1. The main difference between Chinese and western eating habits is that unlike the West, where everyone has their own plate of food, in China the dishes are placed on the table and everybody shares. The food is served via large communal dishes, and in nearly every case, you will be supplied with communal chopsticks for transferring food from the main dishes to your own. You should use the communal chopsticks if they are supplied. If they are not or you are unsure, wait for someone to serve food to their own plate, and then copy what they do. On occasion, an eager Chinese host may place food into your bowl or on your plate. This is normal.

2. It is rude to not eat what you are given. If you are offered something you absolutely can’t stomach, finish everything else, and leave the rest on your plate. Leaving a little food generally indicates that you are full.

3. Don’t stab your chopsticks into your bowl of rice. As with any Buddhist culture, placing two chopsticks down in a bowl of rice is what happens at a funeral. By doing this, you indicate that you wish death upon those at the table.

4. When setting down your chopsticks, place them horizontally on top of your plate, or place the ends on a chopstick rest. Do not set them on the table.

5. Do not stab anything with your chopsticks, unless you are cutting vegetables or similar. If you are in a small, intimate setting with friends, then stabbing smaller so as to grab items is okay, but never do this at a formal dinner or around those who adhere strictly to tradition.

6. When tapping glasses for a cheer, be sure that the edge of your drink is below that of a senior member, as you are not their equal. This will show respect.

7.  Do not get offended if your fellow diners eat with their mouth open, or talk with their mouth full. This is normal in China. Enjoy, laugh, and have fun.


And, remember when leave the feast, you should show your thank to the master; or invite the master to your house hereafter.

More information about the table manners what to do and what to avoid in China: http://www.chinadaily.com.cn/english/doc/2004-01/09/content_297514.htmhttp://goasia.about.com/od/Customs-and-Traditions/a/Chinese-Table-Manners.htm

Maybe you are interested in the differences of table manners between China and the UK: http://uklunwen.cn/dxyylw/2022.html

 Have you already noted it?  So next time , if you eat with your Chinese friends in a Chinese restaurant or be invited to their homes, you can show him/her table manners.^^

First Lady

A singer and also the First Lady


Simple and romantic family life and respect to women is the nature culture of First Lady. First Lady is not represent of one country’s Power glory, but the public’s social values. These days, the First Lady of China first stepped on to the international stage causes international concern, which; at last, China also got the First Lady.


As reports, most Chinese people feel proud of Mrs. Peng (First Lady of China). Firstly, Mrs. Peng changes the role definition of Chinese First Lady that Diplomatic ceremonial as ever and the appearance of Mrs. Peng broke the traditional of Chinese First Lady has always been unknown to public. The dual identity (famous singer and First Lady) makes her so charming to the world arena. Secondly, Mrs. Peng goes along with Mr. Xi to visit other countries express Chinese concept of family harmony, which can also be concerned that these new generation of Chinese leaders have totally different national consciousness of public relations. Thirdly, the close and bags Mrs. Peng wears all are made in China, which really lead a new fashion in China. She became a fashionable woman and a good example of women in China.


This versatile and graceful with kind hearted First Lady must be respected and welcomed by the public. Also, can support the diplomacy of China and which is one way to strengthen soft power of China.



Chopsticks, the mysterious and convenient dinner helper, has been the representative of Eastern culture, how to quickly master the use of chopsticks has been a troubled person’s problems abroad. Actually, even I can not use chopsticks well, because I learned how to use chopsticks in a wrong way when I was a child, and, I can not correct to the right way when I grow up. That day, a funny thing happened to me is that, one of my foreign classmates can can use chopsticks very well, when we have sushi together, she said to me, we your way of using chopsticks looks strange. Do you know the feeling of me at that moment, I feel so shamed, as a Chinese, I was corrected the way of using chopsticks by a foreigner. = =


Chopsticks are the most frequently used utensils in China. You will see many Chinese restaurants here provide disposable wooden chopsticks. Here let us learn how to use chopsticks step by step together.

1.Place one chopstick in the crook of your thumb and index finger. The chopstick should be at the base of your thumb and your thumb should be about 1/3 the way down from the broad end of the chopstick.


2. Rest the chopstick on your ring finger between 1/2 way and 2/3 the way down the chopstick.

3. The first chopstick should now be very stable with one end securely between your thumb and index finger and the other end resting on your ring finger.

4. Place the second chopstick in your hand the way you would hold a pen. It should rest slightly on the tip of your thumb and be held into place with support from your middle finger.


5. Use your index and middle fingers to practice moving the tip of the top chopstick up and down. The bottom chopstick should remain relatively still. As you move the top one down the tip should meet up with the tip of the bottom one.

6. Imagine you are pinching something. If the tips aren’t meeting up, adjust one chopstick so they do because it will be very difficult to pick anything up if the two chopsticks aren’t evenly aligned.

7. Attempt to pick up some food! Start with large chunks of food like chopped up vegetables or meat. Once you get the hang of that you can try the trickier foods like rice and grains.




Here is also an useful video for you: http://www.youtube.com/watch?v=5Y9HO-c0dxU

If you are interested in the history of chopsticks, you can click here: http://www.asianartmall.com/chopstickshistory.htm

Do you know there are different styles of chopsticks in different cultures: http://en.wikipedia.org/wiki/Chopsticks#Styles_in_different_cultures




REMEMBER: Practice Practice Practice!

Unemployment comes with graduation


There is a popular saying that “Unemployment comes with graduation” among Chinese graduates.

This year 5 million young people will graduate from the country’s universities, with the potential to boost China’s economy still further. But the government estimates that 1 million of them won’t find jobs because the education system isn’t supplying the needs of an economy still based on manufacturing. Too many students, not enough jobs.

This same situation exists in Britain. Too many students, not enough jobs. The rate of British youth unemployment has reached the highest level in history, which means we have to rethink the meaning of career life. It is more likely a monster that waiting for you in your only route for anyone who is 24 or younger. Conquered it, we will face a turning point, a fork stuck in the road. Choosing the first job is really a big choice for one’s whole life. I happened to read it in an online newspaper. (http://www.chicagotribune.com/business/careers/sns-201208091200–tms–brazenctnbc-a20120809-20120809,0,871840.story) The reasons are as followed: 1. You’ll learn professionalism. 2. You’ll learn from falling. 3. You’ll form your future. 4. You’ll learn exactly what you want to do in life.

I quite agree with this idea, so the biggest problem puzzled me now is employment direction. Whether follow the direction that “I want to do” or love the job that choose me. I can get more benefit for my future work from Agency or In house PR. Lots of questions, and still unknown.

What do you think of this predicament? Does this concern you? What are your thoughts? If the answer is yes, please leave your comment, and we may think of  constructive suggestions to rise to this challenge. ^^ GOOD LUCK TO US.

Simon Anholt

He is the people who has advised the governments of more than 40 countries

He defines Nation Branding

His name is Simon Anholt

Today, I want introduce this famous scholar–Simon Anholt. Have you ever heard this name? The first time I heard this name was from my dissertation tutor. My dissertation topic is related to Nation Brand, and Simon Anholt is the specialist on doing research about Nation Brand. After learning his experience, I really think he is not only a great expert in the field, but also a fascinating man. Look at his picture, isn’t he?

Simon Anholt in Chile

During the last 12 years, Simon Anholt has advised the governments of more than 40 countries on questions of national identity and reputation, public diplomacy, trade, tourism, cultural and educational relations, export and foreign investment promotion. He works closely with heads of state, heads of government, ministers, private sector and civil society leaders in a series of unique one-day policy planning workshops called conversazioni.

Countries where Simon Anholt has worked include the Netherlands, Latvia, Croatia, Bhutan, Botswana, the Faroe Islands, Finland, Chile, Tanzania, Jamaica, Sweden, Australia, Denmark, Switzerland, Norway, Malaysia, China, Ireland, Germany, Belgium, Canada, Scotland, Slovenia, Ecuador, South Africa, Sierra Leone, Afghanistan, Poland, Turkey, Ireland, Saudi Arabia, Hungary, Romania, South Korea, New Zealand, Pakistan, Singapore, Egypt and the Baltic Sea Region. At home in the United Kingdom, he is a member of the Foreign Office Public Diplomacy Board. He collaborates frequently with multilateral institutions including the United Nations, NATO, the World Bank and the European Union (From: http://www.simonanholt.com/Explained/explained-about-simon-anholt.aspx).

I got some ideas from his speech. There are 205 countries in the world, but most people don’t know them, because they have little interest in them. Majority people only know three countries: their own country, the USA as the most powerful country in the world and the third is the one where that want to visit or their relatives live in. That’s evoke my interest in researching Nation Brand.  The image of one country is significant and it is necessary to improve the reputation of China abroad. I want more people understand my country, and establish a good relationship with Chinese. Because most of them are friendly. It’s the practical significance for me to choose this topic. I have a dream that the friendship between China and UK can everlasting.


More information about Simon Anholt: http://www.simonanholt.com/FieldNotes/casenotes-introduction.aspx

The first time I missed my family gathering during Spring Festival


Spring Festival is really a important and meaningful festival in China, which is being equal to Christmas. At that day, people who live far away from home would return home to cheer the day with their family members, a family gathering will be hold in the evening. But this year, I prefer to study abroad in the UK, away from my family.  However, I am lucky, I met lots of friends here.I am always thinking they are the biggest fortune for me in Cardiff.

Pocket Money HOT POT

Before that day, every of us prepared a present for a interesting link called exchange gifts. No doubt, that is the most exciting moment that we jumped and yelled and did all kinds of funny things. Of course, we enjoyed a really delicious meal which cooked by ourselves. I have to admit some of us have the talent of cooking. Although I missed my family gathering, I have a big “family” in Cardiff. Every of us is not alone, we will cheer each other and help each other. After graduation from Cardiff University, they are all precious memories for us.

Want to know more about Chinese new year?  click here http://www.timeanddate.com/holidays/china/spring-festival